Work Experience
A versatile and adaptable business professional with hands-on experience in branding, product design and development, marketing, communications, administration, stakeholder engagement, customer service, and event operations.
Proficient in integrated marketing campaigns, social media management, content creation, email marketing, website management, graphic design, marketing analytics, and project coordination.
At Oxford University Press Southern Africa, contributed to marketing initiatives that delivered 8,021,805 net impressions, 46,116 engagements, a 17.88% engagement rate, and 394 leads in July alone. Co-planned, coordinated, and executed the setup of the OUPSA tent for the 2026 Blisters for Bread event, while also supporting large-scale events with 4,400+ participants and front-office operations, assisting 25+ visitors daily.
Holds a Bachelor of Commerce in Strategic Management and is completing advanced training in digital marketing. Recognised with a High Five Award for innovation in digital engagement and content creation, demonstrating strengths in project coordination, stakeholder management, strategic planning, problem-solving, and data-driven decision-making.
In My Orbit
My professional toolkit spans a diverse range of digital platforms and creative technologies
Skills and Expertise:
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Brand Management
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Project Management
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Stakeholder Management
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Cross-functional Collaboration
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Critical Thinking
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Crisis Management
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Financial Management
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Social Media Management
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Content Strategy and Creation
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Email Marketing
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Campaign Management
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Copywriting
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Graphic Design
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Marketing Analytics
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Attention to detail
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Leadership
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Adaptability
February 2026 - Current
Oxford University Press
South Africa
Digital Marketing Intern
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Undertook cross-functional responsibilities encompassing Project Management, Stakeholder Management, Social Media Management, Administrative Support, Graphic Design, Content Strategy, Freelancer Coordination, and Internal Communications.
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Developed and executed marketing initiatives that, on a net basis in July alone, generated 8,021,805 impressions, 46,116 engagements, a 17.88% engagement rate, and 394 leads, contributing to increased brand awareness, audience engagement, and lead generation.
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Co-planned, coordinated, and executed the setup of the OUPSA tent for the 2026 Blisters for Bread event.
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Spearheaded an Intern Think Tank Project and contributed to Publishing Association of South Africa (PASA) initiatives.
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Completed, packaged, and sent courier packages using ACT Logistics service.
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Received the High Five Award on 31 July 2026, recognizing innovation in digital engagement and content creation.
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Consistently delivered high-quality work, took ownership of key marketing initiatives, and enhanced team effectiveness through knowledge sharing and collaboration.
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Managed key marketing campaigns including the PASA Content Reframing Project, North West, Gauteng & Eastern Cape Top-Up Campaign, Foundation Phase Social Media, WATI & Email Campaign, and the Zambia Bookseller Campaign.
January 2025 - February 2025
Heathfield Primary School
1 February 2025
3 February 2024
Olympic Spartan Harriers Athletic Club
20 January 2025
12 August 2024
18 April 2024
Virtually Everything For You
Receptionist (Temporary)
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Delivered professional front-desk and customer service support, assisting 25+ parents and visitors daily while maintaining a welcoming and professional environment.
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Managed multi-line phone systems, appointments, calendars, records, mail, and office communications, ensuring efficient day-to-day operations.
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Handled confidential information with discretion while applying problem-solving and conflict-resolution skills to address client and visitor concerns.
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Utilised Microsoft Office Suite and scheduling software to streamline communication, scheduling, and administrative workflows.
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Adapted to new technologies and procedures, contributing to process improvements and efficient front-office operations.
Event Assistant (Firgrove Challenge)
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Supported the delivery of a large-scale annual road running event across two events (2024 and 2025), serving 4,400+ participants.
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Coordinated event setup, registration, timing, hydration stations, and breakdown, ensuring efficient day-of-event operations.
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Collaborated with medical, logistics, and volunteer teams to support seamless event execution, participant safety, and compliance.
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Provided customer service and resolved participant inquiries and on-site challenges in a fast-paced, high-volume environment.
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Adapted to evolving operational requirements, demonstrating strong teamwork, problem-solving, communication, and event coordination skills.
Event Assistant
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Supported three corporate events (April 2024, August 2024, and January 2025), delivering professional guest service in fast-paced environments.
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Coordinated with event planners and catering teams to execute service operations efficiently and on schedule.
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Managed table setup, presentation, guest support, and event logistics, maintaining high service and quality standards.
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Assisted corporate clients and VIP guests with professionalism, discretion, and strong attention to detail.
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Demonstrated teamwork, communication, adaptability, and problem-solving while responding to evolving event requirements.
Education
June 2025 - Current
Digital School of Marketing
January 2022 - December 2024
IIE Varsity College
August 2024 - October 2024
Vega School
10 - 12 September 2024
Business Today South Africa
Advanced Digital Marketing Course (Online) - NQF Level 5
This self-paced, independent learning course, consisting of 26 modules, teaches students like myself - through both theory-based content and practical exercises - the many components of digital marketing, including SEO, PPC, cookies and tracking, various types of marketing (such as social media, email, mobile, and online public relations), product positioning, content strategy, branding, copywriting, and more. In addition, this course is accredited by the MICT (SETA), CPD services body of the United Kingdom, and the IAB.
Bachelor of Commerce in Strategic Management - NQF Level 7
This three-year degree delivered a strong foundation in corporate operations, with comprehensive insight into the functions, roles, and responsibilities of key business departments.
Introduction to Copywriting Fundamentals - Course
This 8-week course offered a comprehensive introduction to persuasive writing, tone modulation, brand voice development, and campaign-specific content writing, complemented by practical application.
Business Simulation
This final-year business simulation challenged participants, including myself, to manage a full-scale fictional business by integrating marketing, strategy, operations, and finance in a "Monopoly" - style setup that mirrored real-world decision - making.
Online Webinars Attended
19 March 2026
Ogilvy On Live
24 October 2025
Uniathena
3 September 2025
Uniathena
25 June 2025
Ignite Purpose
24 June 2025
DNA Supersystems
22 March 2025
Uniathena
2 March 2025
Xaltius Academy
Brand Devotion - Radically Re-imagining the Consumer-Brand Relationship
Skills: Consumer Insight and Behaviour Analysis, Building Emotional Brand Connections, Brand Strategy Development, Customer Experience (CX) Design, Value-Based and Purpose-Driven Marketing, Strategic Thinking and Problem Solving, Community and Cultural Marketing, Data-Driven and Insight-Led Marketing, Relationship Marketing and Retention Strategy, Creative Ideation and Campaign Development
AI Leadership in Action: The CAIO Role
Skills: Regulatory and Compliance Awareness, AI Governance, Cross-functional Leadership, Change Management, Executive Communication, AI Ethics and Bias Management, Risk Management.
Building Brands for Gen Z's Transparent Era
Skills: Marketing Strategy, Branding and Identity, Strategic Planning, Brand Development, Brand Management, Business Strategy.
Closing the Knowing-Doing Gap: Resilience, Culture and Leadership Performance
Skills: Learning Agility, Team Alignment, Stress Management, Accountability, Change and Adaptive Leadership, Performance Coaching, Decision-making Under Stress.
Business AI Mastery
Skills: AI Governance, Human-AI Collaboration, Process Automation, Prompt Engineering and Ideation, AI Strategy Formulation, Business Model Innovation, Predictive and Generative AI Awareness.
Mastering Business Communication: Win Clients and Influence Teams
Skills: Cross-functional Team Collaborations, Strategic Communications, Customer Retention, Corporate Communication, Customer Service.
Mastering Digital Marketing in An AI World
Skills: AI Governance, Human-AI Collaboration, Process Automation, Prompt Engineering and Ideation, AI Strategy Formulation, Business Model Innovation, Predictive and Generative AI Awareness.
